Inspired by the rhythmic build of a “Nike” commercial, this short-form brand video captures the internal drive of the Live Purple community. Starting in the quiet, intentional moments–the acts of preparation and ritual serve as a metaphor for the mental grit required to move past "bad days" and the voices that bring us down. Then, building as the focus shifts from preparation to peak effort, the pace accelerates to capture the athletes at the height of their activities. The brand video celebrates the unrelenting grit of those who turn their past into the fuel for their own strength and personal freedom.